To carry on the campaign for a tobacco-free world, the US-based Bloomberg Initiative and The International Union Against Tuberculosis And Lung Disease came together to host a meet in the city of joy.

Popular icons like singer Lopamudra Mitra, sports personality Dibyendu Barua, cricketer Shreevats Goswami and others chipped in the new initiative which was spearheaded locally by Manbhum Ananda Ashram Nityananda Trust (MANT), an NGO.

"Every person should be able to breathe smoke free air.

Smoke-free environment protects the health of non-smokers who are otherwise reduced to passive smokers. Happy to be part of the Alliance for Tobacco Free West Bengal initiative to increase public awareness," Barua, the chess wizard said.