She has hit the streets numerous times for political reasons, but on Thursday West Bengal Chief Minister Mamata Banerjee will walk for a different cause — spreading road safety awareness.

With eminent personalities, celebrities and school children in tow, Banerjee, who is also the Trinamool Congress supremo, will be leading a rally in the city to promote "Safe Drive Save Life", a road safety initiative launched by her government.

Starting from the city’s Moulali Crossing, the rally will end at the Paddock Ground.

Alarmed over the rising road accident deaths in the state, the state government in July launched the scheme aimed at inculcating a sense of safe driving and responsible road behaviour.

Besides cracking down on rash drivers, the government has introduced the "no helmet no petrol" rule, forbidding petrol pump owners to give fuel to bikers who are without the safety headgear.