For the first time, the National Jute Board has taken a novel initiative to blend tradition with environmental consciousness. On the occasion of Durga Puja, a special contest has been announced for Puja pandals within the jurisdiction of Kolkata, encouraging the creative use of eco-friendly jute in decoration.
Objectives of eco-friendly Puja pandals are to encourage the use of natural, biodegradable, and sustainable jute in decoration; highlight the creative and artistic potential of jute as a decorative and functional material; encourage community participation; generate greater demand for jute products by creating visibility and awareness, etc.
The contest is being organised under the leadership of Shashi Bhushan Singh, IRTS, secretary & CEO, NJB, ministry of textiles. To participate, pandals must incorporate a minimum of 200 metres of jute fabric, 25 kg of jute yarn, 25 kg of raw jute, or a suitable combination of these materials in their decorations.
Entries will be evaluated by an Expert Committee nominated by the NJB, based on innovative design, artistry and the extent of jute usage. Organisers will also be required to submit valid bills or invoices for the jute materials used at the time of inspection. The contest is offering attractive prizes.