Ola recently partnered with JSW Sports to launch a nationwide crowd funding campaign to identify and support promising sporting talent from the entire country. The idea is to provide a strong base for the budding sportswomen and sportsmen of India.

Speaking on this initiative, Pallav Singh, Senior Vice President, Ola says, “The right encouragement complements sports professionals’ immense talent to win accolades at a global stage and together with a small contribution of INR 1, we can strengthen India’s chances of winning Gold medals globally.” He further adds, “We are glad to partner with JSW Sports and Excel entertainment who have been staunch supporters of sports in India through infrastructure and entertainment. Together, we share the dream to identify high calibre talent and turn them into medal winning performers.”

Ola users can become a part of this campaign by donating a minuscule sum of INR 1 on every Ola ride. Ola, with its wide customer base in more than 110 countries, expects to collect considerable funds and then use them to identify promising talent from India’s heartlands, and mould them into champion sportspeople through state-of-the-art infrastructure, professional training from international coaches, complemented by extensive sports science facilities and a structured academic program.

The budding sportspersons benefiting from this initiative will get the once-in-a-lifetime opportunity to train under Indian sporting legends such as Sourav Ganguly, Mahesh Bhupathi, Abhinav Bindra and Yogeshwar Dutt, amongst others. The campaign has already gained supportive responses from big names in the industry, like Akshay Kumar. Akshay Kumar, and the entire cast of his upcoming sports-centric movie ‘Gold’ have heartily agreed to spread awareness of this considerate initiative.

Customers can already start contributing for this cause by following the ensuing steps:-

Step 1: Once a ride is booked, customers will be able to see an option to contribute INR 1 on the ride booking screen.

Step 2: Upon clicking ‘see how,’ customers will be able to see detailed information about JSW Sports and how their contributions will be used.

Step 3: The button at the bottom of the screen that says ‘Donate INR 1 on every ride’ enables the contributions.

Step 4: Once accepted, customers will see their contribution towards the foundation in the ride details screen for every ride. Customers can choose to opt in and out at any point of time.

Step 5: Alternatively, customers can activate contributions from the ‘Donations’ section, under Profiles in the global menu.