Mercedes-Benz has announced the launch of ‘Service on Wheels’, a one-of-its-kind mobile customer service offering.
‘Service on Wheels’ comprises a service truck equipped with the tools and equipment, along with professional service personnel, needed to attend to customer cars. The initiative was launched so as to cater to the customers of Tier 2 and Tier 3 cities, where Mercedes-Benz does not have a direct presence.
On being notified, a mobile service truck will visit the customer’s area and carry out the inspection, repair and servicing of the car, adding great value and convenience to the customers.
This customer-centric initiative was launched by Roland Folger, Managing Director & CEO, Mercedes-Benz India, and Santosh Iyer, Vice President-Customer Service, Retail Training and Corporate Affairs, Mercedes-Benz India, at Amritsar.
‘Service on Wheels’ is a part of Mercedes-Benz’s hugely popular service differentiation strategy under the ‘My Mercedes, My Service’ umbrella, which was launched in July 2016.
Roland Folger, Managing Director and CEO, Mercedes-Benz India, says, “Being a highly customer-centric brand, our service doesn’t end at the sale of our product; in fact, the long delightful relationship just begins from there.
‘Service on Wheels’ is yet another step towards the direction of creating service differentiation in the luxury car market, which is the key to market success.”
The Phase I of ‘Service on Wheels’ is expected to travel to 15 different Tier 2 and Tier 3 markets, undertaking service-related requirements of customers in the remaining months of the 2018.