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3000 participate in Daimler DigitalLife Day in Bangalore

This was the fourth edition of Daimler DigitalLife Day, and the first to be held outside Germany

SNS | New Delhi |

Following three successive editions in Germany, Daimler DigitalLife Day was held in Bangalore this week. Hosted by Mercedes-Benz Research & Development India (MBRDI), the two-day annual digital extravaganza saw participation of nearly 3,000 people — the largest DigitalLife Day ever organised.

DigitalLife Day revolves around three objectives — information, innovation, and inspiration. This two-day event gave MBRDI employees a unique opportunity to interact with a vibrant mix of renowned industry experts, entrepreneurs, global leaders and tech innovators. The employees attended hands-on workshops, market booths, panel discussions. Also on showcase were innovations from Daimler divisions, partner eco-systems, start-ups and student communities concerning trending technologies, which are shaping the future of mobility.

Daimler AG is a car manufacturer and plays a leading role in digitisation. [email protected] bundles the various digitisation activities and supports digital transformation across all divisions at Daimler.

Speaking at the Daimler DigitalLife Day India 2018, Ola Källenius, member of the Board of Management of Daimler AG and responsible for Group Research & Mercedes-Benz Cars Development, said, “The skills of our teams here in India are impressive and perfectly fit our requirements for digital product development and IT. They play a very important and integral role in our global strategy that focuses on future customer demand.”

MBRDI is host of the fourth edition of Daimler’s DigitalLife Day and the first outside of Germany.

Jan Brecht, CIO, Daimler AG, said, “IT powers digital transformation by understanding our customer needs. Therefore, the topics discussed at the DigitalLife Day will play a key role within the fundamental changes in the automotive industry.”

Speaking on the occasion, Manu Saale, Managing Director and CEO, MBRDI, said, “At MBRDI, we have the opportunity to expand the digital envelope of Daimler. To add on to two decades of work in the digital space, we will now explore the vibrant startup eco-system in India and attempt to bring the best of the ideas to our products. At MBRDI, our focus would be on Imaging processing, Machine learning/AI, Cloud Solutions, Industry4.0, Simulation technologies, AR/VR, Automation, Digital solutions for Corporate functions like HR and Legal.”

MBRDI offers Daimler the opportunity to tap into a source of qualified specialists in engineering and IT.