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Motorola to focus more on strengthening offline retail, customer experience

Handset maker Motorola said it will continue to focus on expanding its retail presence and introducing more premium devices into…

Motorola to focus more on strengthening offline retail, customer experience

Handset maker Motorola said it will continue to focus on expanding its retail presence and introducing more premium devices into the hyper-competitive Indian smartphone market.

Motorola, which competes with brands like Samsung, Xiaomi, Oppo, vivo and others in India, today launched ‘moto x4’ for Rs 20,999 onwards.

“We continue to focus on expanding our offline retail presence through Moto Hubs. Also, we want to bring in premium devices and bring great customer experience,” Motorola Mobility India MD Sudhin Mathur told PTI.

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He cited IDC data saying the company ranked as the third largest smartphone player in the country with nine per cent market share of the total shipments in the July-September 2017 quarter.

Meanwhile, Xiaomi has become the fastest growing smartphone brand in India, with a growth rate of nearly 300 percent percent (year-on-year) in the third quarter this year, said the International Data Corporation’s (IDC) latest Quarterly Mobile Phone Tracker, Q3 2017 on Tuesday.

Samsung registered 39 percent sequential growth (QoQ) and 23 percent year-on-year (YOY). Galaxy J2, Galaxy J7 Nxt, and GalaxyJ7 Max were the key models that contributed to almost 60 percent of Samsung’s volume.

For Xiaomi, Redmi Note 4 continues to be the best-selling smartphone in India as the company shipped approximately four million units in this quarter.

(Written with agency inputs)

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