Marketing

6 Results

  • Understanding preferences

    Understanding preferences

    With the digital universe growing at a scorching pace, many domains from publishing, marketing and advertising are experiencing the impact of the consequent changes in consumer behaviour. All professions are confronted with novel challenges and unexpected opportunities, even as they......

    November 10, 2017
  • Harbouring a positive environment

    Harbouring a positive environment

    Ropes of businesses have evolved greatly — be in the way of understanding customers or engaging the team to work for a common goal. You need to have a strong internal functioning to create a positive atmosphere for both, consumers......

    July 27, 2017
  • Building trust and credibility

    Building trust and credibility

    Advertisers and media planners always look for innovative methods to promote their brands. Recent data says there are nearly 2.56 billion global mobile social media users now and that tantamount to almost 34 per cent penetration. No one can ignore......

    May 25, 2017
  • Growing need for human touch

    Growing need for human touch

    ‘It’s like trying to fill a leaky bucket with water.” This was the graphic way a sales director described his job when asked to do so. Simplistic though it might be, many senior executives will readily understand why this particular......

    May 18, 2017
  • All that glitters is not gold

    All that glitters is not gold

    ‘Why do you want to do an MBA?” In the last decade of working with students across various schools and colleges, we have asked many students this question and the most common answer is some polite version of, “To make......

    May 4, 2017
  • Blending the perspectives

    Blending the perspectives

    People from across the globe are undertaking management degree in order to reinforce their business perceptive in a variety of areas. While pursuing MBA, students opt for a specialised stream. For some, this passion and drive is in the field......

    March 9, 2017