KT Rama Rao had urged the weaver community in the state to initiate a postcard protest against the decision of the BJP government at the Centre to impose 5 per cent GST on all handloom products.
The department is in the process of roping in advertisement agencies for publicising the product and is in discussions with designers to develop a new brand that would be attractive to the high-income groups as well as the younger generation.
Sustainability of handlooms in the fashion industry is the way forward as designers are giving more importance to this rich textile heritage.
