One of the most important genres that 2015 may be remembered for in the publishing history will certainly be the business and entreprenership books that have been hitting the stands in recent months, thanks to Maven, the business imprint of Rupa Publications. Under this imprint, offerings on business and economics, span the widest possible range from leadership and entrepreneurship, business strategy and marketing, personal finance and investing to economic policy and public finance. Original and thought provoking, some of these books that are already released are changing the very fundamentals of the way business books are conceived, written and published in India.

"It has been conceived with the Indian reader in mind. Through focused, inspiring, insightful and informative publishing, Maven intends to become the most influential business imprint in the country. The new imprint houses a distinguished list of authors, all practitioners and domain leaders, who bring their expert knowledge to readers in an accessible and thoughtful manner," read a statement released by Rupa Publications. Two books from the imprint, Mantras for Success: India’s Greatest CEOs Tell You How to Win by Suhel Seth with Sunny Sen; and How to Help an Elephant Make a U-Turn: A New Approach to Leadership and Transformational Change by G K Jayram were released recently.

Mantras For Success: India’s Greatest CEOs Tell You How

In Mantras for Success, India&’s finest CEOs and business leaders tell you what it takes to be successful. They take you to the heart of their enormous businesses and tell you how they built these corporations and grew them to their present standards of excellence. These icons of business will show you how to find the keys to greatness unlock the secrets of their ability to innovate, break the conventions, overcome challenges and generate strategies. Many of them have a lot of qualities in common, and all of them have a number of abilities that set them apart as the best. They talk candidly and clearly about these aspects of their life and work, and the elusive "x-factor" needed to win. This is a book that is intended for the general reader, who wants to build a successful career and life, but it will specifically benefit those who are involved in business and management Rs from trainees to CEOs.

In the book marketing maven Suhel Seth gets 21 titans of Indian business to talk about what it takes to be successful. These czars of Indian business Ratan Tata, Mukesh Ambani , Anand Mahindra, Adi Godrej, Sunil Bharti Mittal, Kumar Mangalam Birla, Sanjiv Goenka, Deepak Parekh, Kiran Mazumdar-Shaw, Analjit Singh, Naresh Goyal, Kishore Biyani, P R S "Biki" Oberoi, K P Singh, Aditya Puri, Atul Singh, Rahul Sharma, Kunal Bahl, Pawan Munjal, Rajiv Memani and Aditya Ghosh revealed for perhaps the first time what drives them to extraordinary heights.

These business icons are universally hailed for their business acumen, drive and foresight, and leadership of some of the most extraordinary corporations that our country has ever seen. Their personalities are different, their styles and functioning are different, the business they operate in are different, but they all have a few things in common the vision to devise winning strategies, the clear sightedness to take bold decisions, exceptional problem-solving abilities, an appetite for big ideas and, above all, the desire to be at the very best of what they do.

All of t h e m have scaled ever greater heights of achievements because they follow a few essential rules and it is these simple yet thought provoking mantras for success that make this offering a must read for all, particularly those who want to unlock their potential and succeed in entrepreneurship.

How to Help an Elephant Make a U-Turn: A New Approach to Leadership and Transformational Change

What does an elephant have to do with leadership? This question that arises the moment one picks up the book is answered in the introductory chapter. The author G K Jayaram, the first chairman of Infosys and the founding director of Infosys Leader ship Institute, begins with a question posed by his father, a forest ranger: “What do you do when a wild elephant chases you through the forest?” The answer: “First of all, you run. But don’t underestimate the elephant and its speed. So, the way to escape the thundering giant is to run making broad U-turns.” That&’s because the elephant has to come almost to a standstill before it can change direction. Conversely, if an elephant one cares for is running towards danger, how does one make it quickly change direction? The book, Jayaram writes, is about helping such “elephants” our societies, businesses, corporations and organisations of every size and kind Rs that are unable to easily change course. For this they need leaders.

Steeped in theory, the book reflects the author&’s experiences collected from his work with various organisations around the world since 1968. He has compiled opinions from 50 leaders from diverse fields, including N R Narayana Murthy, cofounder and chairman emeritus of Infosys; Kiran Mazumdar Shah, chairman and CEO of Biocon; Rohini Nilekani, founder and chairperson of Arghyam; K V Kamath, chairman, Infosys and nonexecutive chair man of ICICI Bank; Chanda Kocchar, managing director and CEO of ICICI Bank; Vinita Bali, managing director and CEO of Britannia Industries; T V Mohandas Pai, chairman, Manipal Global Education; and Mali Mahalingam, executive vice – president and global chief people officer, Symphony Services Corporation. For each of his concepts Jayaram has invited the thoughts of these leaders and has presented them. He has interspersed his models with real-life experiences and accounts from various organisations and situations.

The book mainly touches upon two areas where leaders “have the power to influence the lives of every person on earth” Rs politics and business. But it is also relevant to everyone else who is in one way or another “inextricably woven into the fabric of these two vital fields of human endeavour”.

In the words of Narayana Murthy in the book&’s foreword, “The best way to read this book is to treat it like a conversation.”

Reviews by Saket Suman and Asha Ramachandran