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Formula 1: Force India’s startling colour choice for new car

Rocking the color or a shocking decision? Fans are divided over the change.

Formula 1: Force India’s startling colour choice for new car

VJM10 (Photo: Facebook)

Britain-based Formula 1 racing team Sahara Force India on Tuesday unveiled the colour of the car for the upcoming 2017 season, an eye-catching combination of pink, magenta and silver, according to a statement made on their official website.

The car, which is called VJM10, will be making its debut in the new colours at the season-opening Australian Grand Prix in Melbourne. 

While the new look is likely to put off racing purists, the livery overhaul was done after the Vijay Mallya-led team secured a major sponsor in Best Water Technology Group (BWT). 

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BWT’s presence is also reinforced with the BWT pink helmets of drivers Sergio Perez and Esteban Ocon to complement the unique BWT pink car.

A visibly upbeat Vijay Mallya, Team Principal and Managing Director of Sahara Force India exclaimed: “The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history. For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”

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