Unique experiences of India will be on offer through incredible cuisine at the upcoming Hanover Messe 2015 – the world&’s leading trade fair for industrial technology – in Germany where India is the partner country.
The event will witness leading Indian hospitality brands coming together under the aegis of Experience India Society to promote and market India as a preferred tourist destination through rich culinary experiences.
Prime Minister Narendra Modi and German Chancellor Angela Merkel will jointly inaugurate the trade fair on April 13.
“Themed around ‘Make in India’, the occasion will afford foreign investors and visitors a chance to savour delicious Indian cuisine by 40 renowned chefs from six leading hotel chains – Taj Group, Oberoi Group, ITC Hotels, Marriott, Leela Hotels and Hyatt Hotels,” an Experience India Society statement said.
Chef Ravitej Nath (Oberoi), Chef Hemant Oberoi (Taj), Chef Manjit Gill (ITC) and Marriott&’s Executive Chef Girish Krishnan, along with their teams, will showcase Indian cuisine at the international platform, the statement added.
The menu, based on Prithvi-Rasa will present the sustainable cuisine of India. Prithvi refers to Earth and Rasa refers to sense of taste in Sanskrit.
The different permutation of the five elements of nature – Air, Fire, Water, Earth and Space – lead to the formation of six rasas – madhura (sweet), amla (sour), lavana (salty), katu (pungent), tikta (bitter) and kashaya (astringent).
It is believed that a “complete meal” should consist of all six rasas, beginning with the sweet, moving on to salty, sour, pungent, bitter and ending with the astringent.
“The culinary experience aspires to encompass a pan India experience through menu featuring epicurean delights such as dal bukhara, dum murgh biryani, shammi kebab and gulab jamun,” the statement said.
Commenting on the initiative, Society president Sushil Gupta said: “This will further provide impetus to our efforts of promoting India as a unique tourist destination.”
Gautam Anand, a member of the Society’s advisory board, said: “This event will be one-of-its-kind occasion which will witness the expertise of renowned chefs from not only one but six hotel chains to popularise Indian cuisine. The menu is specially crafted to reflect vital expression of India&’s culture.”
The Experience India Society is an initiative of leading hotel chains and tour operators to promote India through a public-private partnership with the tourism ministry.
It co-hosts food festivals, produces promotional films for international audiences as part of the Incredible India! campaign and participates in special events to promote India as a unique tourist destination and further the cause of Brand India.