Jammu and Kashmir Chief Minister Mufti Mohammad Sayeed on Saturday sought support from across the country in changing public perception about the state and termed its three regions as a perfect example of a harmonious society.

"J-K has been an epitome of coexistence and its people have voted in large numbers to strengthen the institution of democracy," Sayeed said at function of National Federation of State Cooperative Banks (NAFSCOB) here.

Asking the delegates of NAFSCOB to be the state’s messengers in transforming public perception in the country about J-K, he said the state has been an example of cultural integration and every national meeting or a conference held here helps in putting the things in the right perspective.

"Jammu and Kashmir is an example of unity in diversity.

The hospitality of our people is known far and wide," he said.

Sayeed said the distinct cultures of Jammu and Kashmir’s three regions are its greatest strength and urged people to strengthen the cultural diversity of the state.

"Kashmir and Jammu also have rich cultural heritage that needs to be projected amongst the people visiting the state," he added.

Referring to the devastating floods of 2014, Sayeed said the state relies heavily on the core sector of tourism to revive its economy.

"We seek your support in conveying this message that J-K is ready to invite the guests and tourists to the paradise on earth," he said.