After getting a directive from the Election Commission, the Bharatiya Janata Party replaced ‘Pappu’ with ‘Yuvraj’ in one of its advertisements for the Gujarat elections. ‘Pappu’ is perceived as a social media slur coined to slam Congress vice president Rahul Gandhi.

The Election Commission barred the BJP from using the word “Pappu” in the advertisement. Confirming the development, sources in the BJP said the script of the advertisement did not link the word to any individual.

According to BJP sources, the media committee under the Gujarat Chief Electoral Officer (CEO) objected to the word mentioned in the script of the advertisement which was submitted by the party for approval last month.

“Before making any election-related advertisement, we have to submit a script to the committee to get a certificate.

However, they raised objection to the word ‘Pappu’, saying it is derogatory. They asked us to remove or replace it,” a senior BJP leader said.

He said the party will replace the word and submit a new script for the EC’s approval.

(With agency inputs)