To mark the ‘Sanskrit Diwas’ celebrations on Saturday, public broadcaster Doordarshan News has launched an exclusive Facebook page and a Twitter handle in that language.
Senior officials at the DD News said, the latest news and information would be shared with people in Sanskrit language through these social media accounts.
"On the occasion of Sanskrit Diwas, we have launched an exclusive Facebook page and a Twitter handle in Sanskrit language," ADG (News) Doordarshan Akshay Raut said.
Officials also added that the DD News has also decided to shift the timing of its Sanskrit programme ‘Vaartavali’ from afternoon slot on Sundays to evening prime time on Saturdays.
With effect from September 9, ‘Vaartavali’ will be telecast at 7:30 pm on Saturdays and repeated at 3:30pm on Wednesday.
DD News had also prepared a special one-hour-long edition of the ‘Vaartavali’ programme to mark the ‘Sanskrit Diwas’, officials added.
In order to attract a niche audience and meet a long-standing demand from viewers, Doordarshan had earlier this year launched the half-an-hour news programme in Sanskrit on weekends.
DD News already had a five-minute Sanskrit news bulletin ‘Varta’, but officials had felt that five minutes was not adequate and a half-an-hour programme was thus conceived.