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Kim Kardashian criticised for new advert

Reality TV star Kim Kardashian received backlash after she released a photo on her social media accounts to promote her…

Kim Kardashian criticised for new advert

Tv star Kim Kardashian (Photo: Facebook)

Reality TV star Kim Kardashian received backlash after she released a photo on her social media accounts to promote her new cosmetic line, KKW Beauty.

Fans took to social media to express their disappointment in the 36-year-old reality TV star for purposely making her face darker in her new make-up campaign, reported Ace Showbiz.

Kim posted the controversial photo on her Instagram and Twitter accounts. "@KKWBEAUTY Creme Contour & Highlight Kit 6.21.17 KKWBEAUTY.COM," she wrote in the caption.

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Fans on Twitter were unhappy with how Kim looked in the photo.

One commented on Instagram, "I just think that that's not contouring because it's a little too dark everywhere and if it's not blackface it's a little too close." 

Another wrote, "Why did she retouch the photo to make herself look so much darker." 

"You don't have to do blackface," a fan tweeted alongside photos of Kim with her natural skin tone and her darkened skin tone.

Another wrote, "Ugh she's a horrible person using cultural appropriation and not speaking about real issues and let's see who she steals from!" 

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