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‘This is indeed your gifting companion’

Whether you are the host who is celebrating a special occasion or a guest invited to be a part of…

‘This is indeed your gifting companion’

Wishtry (FACEBOOK)

Whether you are the host who is celebrating a special occasion or a guest invited to be a part of the celebrations, Wishtry aims at solving them all. This is a unique and first of its kind online gift option, ready to revolutionise the gifting landscape in India. It helps to create your own personalised registry for various occasions including weddings, baby showers, birthdays, housewarming and more. A country like ours where celebrations are a part and parcel of everybody’s life, this solution is sure to simplify everyone’s life.

“We allow you to compile all the gifts that you want for your special day from online and offline stores and share it with your friends and family. As a guest all you need to do is after selecting the best option which fits in your budget as well as your host’s preferences, follow a few simple steps. This is indeed your gifting companion,” said Shailie Parekh, vicepresident and co-founder, Wishtry.

Though their vision is to be a brand for all, the most traction they see are people who are young, open to adopt new solutions, tech savvy and are on a time crunch. Yet they wish for the skies and are not ready to settle for anything less. The brand is one of the very few players in the Indian online gift registry market which though in a nascent stage is showing an immense potential to catch up fast with consumers of today’s world.

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The presence of competitors itself is showing promise of this market which is still underrated yet poised for immense growth. However they left no stone unturned in ensuring that this is not just another gift registry in the market, but a complete 360 degree gifting solution. Their USP lies in the fact that they hold no inventory. Even not holding any inventory they are able to offer gamut of options all over web with leading retailers and also offline stores.

“We also have the option for cash gifting, which sets us apart. This is an experience and not a commodity, keeping this in mind we have personal options like sending personalised Thank You notes to their near and dear ones. In the future too we have a line-up of new features we wish to introduce to make your experience a more holistic one,” said Parekh.

This is the brain child of three young women who have come together from different walks of life. Since their launch in October last year, they have received positive response from audiences. They are welcoming the concept due to its time saving and efficient nature. There is a lot of curiosity for now. They are focusing on educating this innovative experience and are delighted at the positive response so far.

“One of the biggest plans in our pipeline is that we want to have our own bar code scanners wherein one could go to a store and just scan, which will automatically be added. We also want to tie up with the small stores and websites who would like to promote their products on our platform. It will increase the website’s traffic, and enhance our affiliation with varied portals,” said Parekh.

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