Yash Raj Film&’s youth films wing, Y-Films joined hands with Brooke Bond Red Label to give a voice to the Eunuchs community&’s indomitable spirit without trying to get preachy in a language and through a medium that everyone understands – the language of music by launching the country&’s first and, possibly, the world&’s first transgender band – the Brooke Bond Red Label 6-Pack band!
It&’s a theme that is extremely relevant, topical and important to make the world a warmer and more welcoming place for everyone – irrespective of religion, economic background or gender.
Curated by composer Shameer Tandon, the Brooke Bond Red Label 6-Pack band comprises of six transgender singers who will release six songs, backed by six music videos.
The album kick-starts with a single that captures their never give up, never stop smiling attitude – a fantastic cover rendition of Pharrell William&’s global hit ‘Happy’ – as ‘Hum Hain Happy’, which was unveiled by one of singer Sonu Nigam.
“I believe that all living beings should be treated with the same respect and dignity. This song is one way to get everyone to tune in to that one thought and beat. Because often where words fail, music speaks,” said actor-producer Anushka Sharma, who introduced The Brooke Bond Red Label 6-Pack band in their first music video.
Ashish Patil, Head of Y-Films, said: “We truly believe that in spite of all our differences, we all dance to the same beat. Irrespective of caste, creed, religion, economic status and gender. And it is music that brings us all together.
“This is Y-Films’ most important project till date and we are thrilled to have partners like Brooke Bond Red Label on the dance floor with us. And someone like Mindshare who played DJ and got us together. With this we can hopefully make the world, not perfect, but certainly a better, more inclusive and happier place for everyone. One song at a time.”
Brooke Bond Red Label spokesperson Shiva Krishnamurthy the brand believes in making the world a more welcoming place by diffusing socially awkward situations.
“We encourage people to live those little moments that bring us all closer by breaking barriers over a cup of tea. This time we chose the medium of music to spread this message. We are happy to partner with Y-Films to present the Brooke Bond Red Label 6-Pack Band and hope that it will be loved by one and all.”