Actor Ram Pothineni whose Telugu action-drama Hypernbsp;is slated for a worldwide release on Friday feels the most effective way to inspire the masses is via the commercial cinema format.

quot;I believe commercial cinema is very powerful as it helps in reaching out to the masses. If you want to inspire the masses you need to take commercial cinema routequot; Ram said.

He cited the example of movies made by well-known filmmaker S Shankar.

quot;While several of his films ‘Gentleman’ ‘Indian’ and ‘Sivaji’ have touched upon corruption they were widely accepted because they were commercially entertainingquot; he said.

As much as Hypernbsp;is your quintessential commercial outing it is also packed with a social message.

quot;When you know how to entertain audiences even when the purpose of the film is to create awareness about a social cause the message you want to say is respected and it is imbibed. The social angle needs to be sugar-coated with commercial elements to appeal to a larger section of the audiencequot; he said.

Hypernbsp;sees the reunion of Ram with director Santhosh Srinivas. They had earlier worked together in 2011 Telugu blockbuster Kandireega.

quot;Santhosh and I were aware of the sky-high expectations audiences will have from our combination. When we decided to come together we didn’t want another film along the same lines of ‘Kandireega’. However we wanted a film as entertaining as ‘Kandireega’ and one that belonged to a different league of its ownquot; he said.

The project also stars Sathyaraj and it’s his second project with Ram in a row.

quot;He is one of the pillars of the film. As much as I always wanted to do a film with a social angle I felt I didn’t have the age or stature to make audiences take me or the message I want to deliver seriously. We brought Sathyaraj sir on board because he will be taken seriouslyquot; he said.

Produced by 14 Reels Entertainment the film also stars Raashi Khanna and Posani Krishna Murali.