The traders’ association of Khan Market in the Capital is contemplating legal action against superstar Salman Khan for naming his online shopping portal ostensibly after the posh South Delhi market.

“We have objection to the name of his portal as Khan Market is a renowned entity known across India and the world. This portal is misusing our market&’s name,” Sanjiv Mehra, president of Khan Market Traders’ Association told thestatesman.com.

“The courts in Delhi are closed right now. In the meantime, we are seeking legal advice on the matter. We may approach the actor and ask him to change the portal&’s name. If he doesn’t comply, then we will approach the Delhi High Court,” Mehra added.

On his 50th birthday on December 27, Salman had unveiled an online shopping portal — khanmarketonline.com.

"A gift for my fans. Http://www.KhanMarketOnline.Com register now for a special treat. And lots more to come," Salman had posted on Twitter. Though the portal is yet to become operational, potential customers can register on the site.

Mehra said Salman&’s portal will not only leave shoppers confused but also add to the woes of the shopkeepers in the 65-year-old market that has 156 shops and 35 restaurants.

“If his portal announces discount on a product, people will approach us thinking that the discount is being offered by us. It will leave our customers confused and create problems for us,” Mehra said.