New Delhi, 14 July 
Exchange scheme for two-wheeler with a Tata Nano; discount of up to Rs 50,000 on diesel sedan SX4 from Maruti Suzuki; free insurance with some of the models from Ford and Honda ~ desperate times, desperate measures.
Reeling under prolonged spell of declining sales, major car makers in India are offering a variety of schemes, ranging from cash discounts to buyback benefits to special interest rates, to bring customers back to the showrooms.
“Tata Nano customers can avail an exchange scheme which also has a two-wheeler exchange programme,” a Tata Motors spokesperson said.
There is also an offer on Safari Storme which provides a bonus of Rs 30,000 for existing Tata customers. The company is also offering a Rs 15,000 exchange bonus on the Tata Sumo.
“In the hatchback segment, we are currently offering an exchange scheme on Tata Vista. In addition, we are associating with HDFC and TMF (Tata Motor Finance) to offer a 3.99 per cent interest rate on Tata Manza Club class,” the spokesperson added.
Market leader Maruti Suzuki India (MSI) is also not far behind in coming out with schemes to woo customers. It is offering cash discounts across models with the highest being Rs 50,000 on diesel variant of sedan SX4.
The country’s largest car maker said discount of Rs 30,000 could be availed on all variants of hatchback WagonR, Rs 28,000 on Alto 800, Rs 24,000 on Alto K10 and Rs 25,000 on all variants of Ritz. The lowest discount is on Omni van at Rs 7,500.
Besides, the car maker is offering discounts of up to Rs 25,000 on petrol variant of its latest model Ertiga.
It is, however, not giving any discount on Swift and Dzire models. Instead, it has launched special editions of both the models to prop up sales.
Other car makers like Ford India and Honda Cars India are offering free insurance on most of their models.
Another car major Volkswagen, on the other hand, is asking customers to pay only 20 per cent in advance and the remaining amount in 36 equated monthly installments, as the car manufacturers have been desperately trying to boost sales.