Durgapur, 5 January
Stocks got exhausted as the crowd went crazy over traditional Bengali sweets from South Bengal districts during the first ever ‘Misti Mela (Sweet Festival) organised for two days by the local civic body here.
More than Rs 10 lakh worth sweets were sold in just two days. Mr Adhar Chandra Das&’s pavilion made the industrial city wait in long queues. It had Krishnagar&’s Sarpuria – Sarbhaja and stocks were exhausted within three hours on the opening day itself. Today, they had to bring in more stocks to meet the craze. Even then at least 400 revellers were still seen waiting in front of the counter.
Mr Das said: “We have been in the trade for the past 112 years and we are amazed to see the craze here. Our product was accommodated as the dark horse. We have sold more than 50,000 units in just two days here.”
Sarpuria, made of milk-cream is of two types, the ordinary is priced at Rs 300 per kg and the special is Rs 340 per kg.
Sarbhaja is 320 per kg. Saffron-laced Sarpuria was Rs 1,500 per kg but is available as per demand.
Mrs Anindita Mukherjee, chief mentor of the ‘Misti Mela.’ said: “This is a collaborative market to showcase Bengal&’s traditional sweets.”
Burdwan&’s Sitabhog – Mihidana, Shaktigarh&’s Langcha among other varieties also competed besides the innovative Malai Laddu brought to the fair by Mr Kuntal Hazra of Nigon in trouble-ravaged Mongalkote near Katwa.
Mr Apurba Mukherjee, Mayor, Durgapur Municipal Corporation said: “I am a diabetes patient but couldn’t stop myself from attending the festival where sweets with on which we grew up are brought together.”